The video was directed by Vincent Haycock, who has previously worked with artists such asFlorence and the Machine, Spiritualized and Calvin Harris and is currently in process of working withRihanna,
Starring the Mays Brothers of Compton, CA, the video depicts the three brothers and company’s real lives in the vision of Haycock (sans the death part, all brothers are alive and well). This poetic and beautifully expressed video is a very first for Raffertie via Ninja Tune, and we are excited to see what he has in store for us in the near future. Raffertie’s debut album will be released later this year.
Watch the video & the explanation provided by NOWNESS here: http://www.nowness.com/day/2013/5/14/3032/raffertie—build-me-up
Check out Ninja Tune’s official website for more information on Raffertie and his work at:http://ninjatune.com/us